director of client strategy
Engel joined Groove in 2015 as the Director of Client Strategy, bringing two decades of traditional, experiential and digital marketing experience on both the client and agency side. Her perspective directly reflects Groove’s fundamental philosophy — Merge data, development and design to fuel a structured plan that puts the client at the core. To keep this approach active and evolving, Engel leads the integration and ideation of digital-centric marketing solutions through strong partnerships and constant team development.
Prior to joining Groove, Engel served as US Account Director for a global digital marketing agency. Tasked with creating a strategic methodology around execution and delivering performance-based success, her portfolio included several national and international brands, totaling $30 million in estimated annual billings.
Born and raised in Baltimore — you can follow Engel’s foodie and crafted cocktail indulgences as @thebmoregirl around town.
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