Sarah Lieb
VP & controller, CPa

Sarah Lieb comes to Groove with over a decade of experience in public and corporate accounting, from small start-up companies to multi-billion dollar enterprises, where she has successfully managed finance teams, increased cash flows, implemented new policies and boosted efficiencies.

Prior to Groove, Sarah served as Senior Manager of Accounting at Connections Education in Baltimore, MD. Sarah started Grooving as the Controller in 2014. She oversees the financial related aspects of Groove, policy development and implementation, and process improvement over the finance function. She aims to maximize value and growth through focused budgeting and forecasting processes.

As Vice President, Sarah is the keeper of all agency metrics, including Groover happiness and retention. She leads the charge in pushing Groove culture and keeping a pulse on the state of the agency.

When she isn’t crunching numbers, Sarah is crushing calories as a spin instructor, avid snowboarder, and runner. She loves city living in Baltimore and currently resides in the Canton neighborhood.

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