4 Benefits Of Working With A HubSpot Agency Partner

Whether you have thought about hiring a digital marketing agency or are in the process of potentially partnering with one, we're here to provide you with several key reasons why you should consider making the move.

As a Diamond HubSpot Partner Agency, Groove Commerce has the proven experience and in-house expertise to proactively deliver valuable insights, as well as the strategic execution needed to help clients reach their goals.

HubSpot Agency Partner Benefits

The true value that a HubSpot agency partner offers is their experience with helping multiple companies utilize this technology specific to each company's efforts and business plan.

If you're still on the fence about working with a HubSpot agency partner, we're sharing why you should take the step. Here are 4 benefits your eCommerce business will experience shall you choose to work with a partner:

• Experienced HubSpot support
• Reliable business intelligence
• Increased efficiency
• Improved content creation and planning

1. Experienced HubSpot Support

HubSpot is an incredibly robust platform that no individual can manage by him/herself. For starters, it takes time to train on best practices and the functionality of the tool itself. That's not to say its features don't represent the most user friendly in the marketplace, but there are many moving parts that take time to master.

Considering going the route of purchasing HubSpot without having a partner agency? Expect to pay consultation fees and training, as both are mandatory.

Although HubSpot offers an online support portal, the hands-on training you receive with a partner is much more beneficial. A HubSpot agency partner provides you with the best practices and recommendations you'll need to succeed, and they have the experience to back up their suggestions.

Here at Groove, we're focused on how to best leverage HubSpot for your eCommerce business. At the core of every engagement, we pride ourselves on providing full transparency with our clients — and that starts with frequent collaboration.

Quick Tip!

Going into an engagement, it’s important to understand what role your Account Manager will play when it comes to managing your business. Therefore, identify the role and level of support your Account Manager will provide. If there are limitations to their level of support or expertise, ask why.

At Groove, we don’t charge for communicating with your Account Manager because we believe there should be constant communication and collaboration. Our Account Managers schedule weekly calls to make sure we’re working to achieve your goals.

2. Reliable Business Intelligence

Measuring and analyzing the data within your HubSpot dashboard is the only way to ensure the ongoing optimization of your campaigns. There are several reports to track within HubSpot, and it can be difficult to monitor each one to ensure a high ROI.

A HubSpot Partner is well versed in the analysis and testing required to optimize your account. If you're uncertain on how to best optimize your campaigns and monitor reports, we highly recommend working with an agency. Ask your potential HubSpot agency partner about their reporting and how often it is delivered.

What makes Groove unique is our Online Marketing Specialists whose main focus is to track and measure all data for Groove's marketing team. As a full-service agency, our goal is to provide other technology recommendations that work in conjunction with HubSpot, such as our HubSpot Integrations, so that we maximize your ROI.

3. Increased Efficiency

There is a reason HubSpot has certifications for development, marketing and creative experts. That same reason can be applicable to why companies outsource these roles to a proven partner.

Hiring internal resources to cover development, marketing and creative expertise can be costly—especially with proven HubSpot experience.

Here at Groove, we have a full staff of content writers, SEO specialists, paid search specialists, marketing analysts, creative specialists and development specialists who are all in-house and HubSpot certified. Rather than hiring an internal team, companies choose Groove because we can act as a full extension to your marketing team.

By partnering with an agency, you have the convenience of having all of your goals and strategies aligned from start to finish. Rather than outsourcing to multiple people and trying to maintain communication between all parties, we have all the departments under one roof to increase efficiency for your business.

Remember that when you're evaluating the right partner for your business, always ask what services the agency outsources, if any at all.

4. Improved Content Creating And Planning

Brainstorming frequent and strategic campaign ideas can be difficult with all the hats you're wearing internally. It can even be difficult to keep those strategies consistent when you outsource for multiple services.

The content demands that inbound marketing requires make it all the more difficult to support your campaigns with an influx of great content. HubSpot partners eat, sleep and breathe content marketing, and their strategic guidance to implement content at the right funnel stage is at the core of their existence.

Whether it be campaign planning or content creation, your HubSpot partner will help you build, brainstorm and execute a tactical plan aimed at converting visitors to leads and leads to customers.

Ask your potential partner how they define your personas to understand your business and offer strategic guidance. Ongoing dialogues in a partnership ensure that you'll maintain a great content calendar and that you're prepared for that next great campaign.

Conclusion

It's easier to steer your business in the direction you want to go when all aspects of your goal align and work as one rather than separately. Developing a close partnership off the bat with the HubSpot agency of your choice helps to ensure that your goals are achieved faster and more efficiently.

At the end of the day, consider your agency partner an extension of your company and a resource to help you achieve whatever your business defines as success.

If you're interested in partnering with a HubSpot Diamond Partner or would like to learn more about the exclusive benefits, contact us through the form below. Our team will be happy to work with you!