Pit your eCommerce site's conversion rate against the current average and see how you stack up. According to Fireclick, conversion rates across a large number of sites are as follows:

Conversion rates for January 9th, 2008 by industry:

  • Fashion and Apparel: 2.3%
  • Electronics: 0.6%
  • Catalog: 5.8%
  • Specialty: 1.9%
  • Outdoor and Sports: 0.9%
  • Software: 3.8%

Where does your site's conversion rate fit in? If you're above average, congratulations. You likely still have a long way to go before you can compare yourself to the top converting websites, which top out at nearly 24% conversion.

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