The only thing better than the creation of Signals was the re-launch and release of the rebranded tool at Inbound14 last September. Signals had been reborn into Sidekick, and became every sales team’s dream tool!
What is Sidekick?
Sidekick (originally Signals) is a Google Chrome extension created by HubSpot to provide useful contact insight—right in your inbox. This tool is crucial in helping sales teams track their email efforts.
Using Sidekick with your email efforts allows you to see:
- User profiles tied to your inbox – Sidekick ties profiles to your inbox to allow you to see your previous email interactions with a user, as well as their profile, which includes where they work, where they live, where they have interacted with your website and mutual contacts you both share.
- Know who interacts with your emails – Sidekick lets you see who and how many times someone has opened and clicks on your emails.
- Schedule emails – With Sidekick, you can time your emails to go out at different times throughout the day and even set reminders to schedule out emails.
In an age where a salesperson's day is jam-packed with connecting across multiple platforms and mediums with prospects, this magical tool provides further insight into how prospects interact with your emails and website presence.
In addition to potential leads, Sidekick also gives a glimpse into what staff, and even family members, are looking at on your website. (Thanks for all the support, Mom!)
Why Sidekick is Your Ultimate Sale’s Sidekick
Recently, this sales gem helped me reconnect with a long-time "friend of the program" who had been all over our website looking at recent work and some of our newest blogs.
Being able to see this level of activity through Sidekick gave me the opportunity to reach out.
As it turned out, the company was looking for a new partner to help build out a new consumer site. Sure enough, we met within a week, and within four weeks we were contracted and the deal was done.
Sidekick is a great tool that allows me to make a more relevant connection, at a more relevant time, that is personalized to each individual interaction. While I don’t expect every HubSpot notification or signal alert in 2015 will lead to a $100K deal for my business, this case did prove that, with insight to who and how people are engaging with your website and emails, your sales team is able to be more effective, and therefore help close more business.
At Groove, our goal is that technology and automation are not used to replace human interaction, but rather make experiences more streamlined and relevant to the end user. With better visibility, we're helping companies and even ourselves make more relevant connections with our audience, and as a result we're seeing an increase in conversion.
With the right tools in place, technology truly can be the best to help achieve our goals and satisfy our customers.