Branding | Website Design & Development | HubSpot COS

Silberstein Insurance Group (SIG) is an employee benefits firm that helps companies design and administer benefit plans in a manner that fits their culture and business goals.  SIG helps them maximize their investment and their most important asset, their employees.  SIG goes the extra mile to help navigate the healthcare system and marketplace for clients in order to advise them on the creation of comprehensive benefits plans that align with their core values to maximize their investment while controlling their costs. 

SIG needed to execute on a robust marketing plan that aligned with aggressive goals for new business acquisition. They were looking to dive deeper into inbound marketing but were not using HubSpot to its full capacity.

The Before

  • SIG needed a new brand identity and website that would display their breadth of offerings and position them as a thought leader in the industry.

  • SIG's site was outdated, not easily navigable, and did not effectively showcase their full suite of products and services.

  • Their systems did not speak to each other; they were looking for one solution for CRM, Content Management, and Marketing.

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The After

  • The site showcases their new brand and highlights the vast array of resources that SIG has to offer, positioning them as educators and informers in the industry.

  • With lead generation being a prime goal,  clear call-to-actions were placed throughout the home page and site.

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The Solution

  • Through our brand uncovery process, we found that SIG’s brand was built on their commitment to exceptional customer support and educational insights and resources to their clients, creating a true partnership with clients. The brand identity was built around these values, showcasing that SIG has a lot more to offer than a standard benefits package.

  • By building SIG’s website on HubSpot COS, we were able to fully integrate their Content Management, CRM, and Marketing efforts. SIG can now manage their resource library and make updates to their site with ease. They also optimized their lead generation efforts, using clear and compelling calls-to-action throughout every section of the website.


“We are thrilled with the results  of our recent rebrand and website redesign project with Groove. When visitors come to our new office, the first thing they see is  our new logo and tagline on the wall. When they let us know how much they love our new look, we know Groove hit the mark. We are constantly receiving positive feedback on our new website also. I know we could not have done it without the Groove Team!”
-Richard Silberstein, SIG President

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