Jim Banks talks about the importance of having paid media in your marketing mix.

With Paid Media, There's Nowhere To Hide

Paid media is one of the quickest and most effective marketing channels we have at our disposal. It gives you the opportunity to see immediate results and gain immediate learnings. 

The unique aspect of paid media - whether it's paid search, remarketing, paid social, or traditional PPC - is that it's one of the few channels where you can control the environment completely. For that reason, it's one of the first channels every company should have in their marketing mix.

Proven Process


Research is crucial to a successful paid media strategy. Thorough keyword research and competitive intel must be performed at the beginning of the process. The information discovered will inform the strategy.

At Groove, we start with an Account Hygiene Audit, or AHA! Within the audit, we look at 50 nodes of information, such as, "Where are you leaving money on the table?" or "Where are there opportunities to beat the competition?"


Find opportunities in your industry that your competitors have yet to discover. 


Win customers by placing the right ad in front of them at the right time. 

Winning does not always entail a bidding war. Oftentimes, slight changes to your segmentation, design, or copy can have a big impact on results.

Victory Speaks Volumes

“The team at Groove really understood the complexities of digitizing our loyalty efforts and quickly identified Sweet Tooth as the optimal Magento extension to power the reward functionality in our Players Circle program. The cyclical rewarding process we envisioned 3 years ago was brought to life.” - Peter Cerone, d’addario See Their Success Story

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