founder & ceo
In 2007, Ethan Giffin left the comfort of directing ecommerce for the nation’s largest privately held staffing company to start Baltimore-based Groove. Today, he has built Groove to be one of the nation’s premier creative digital agencies, specializing in eCommerce, web design, inbound marketing, and branding.
Ethan’s goal when he brought Groove to life was to build a unique, full-service agency that focused on driving real business results. He has since forged partnerships with some of the world’s leading software programs like Bigcommerce and HubSpot.
An entrepreneur at heart, Ethan was managing profitable yard sales at 10-years-old and started a very successful DJ and karaoke service at the age of 16. Prior to founding Groove, the Allegis Group benefited from Ethan’s entrepreneurial spirit and he is credited for pushing the business down the digital path. Recognizing the web’s potential to revolutionize recruitment, Ethan oversaw the creation of Thingamajob.com, an online database of continually updated job openings that grew to serve more than five million members.
When Ethan isn’t obsessing over SEO, conversion rates, and ecommerce architecture, he can be found speaking as an industry authority nationwide. In his free time he enjoys cooking, traveling, DJing, and the pursuit of rare pocket squares.