Most fads, like disco dancing and pet rocks, have their heydays and then disappear completely from mainstream culture. But, unlike fads, one medium that has grown in leaps and bounds in the past few years, and doesn’t show any signs of dying on the Vine (pun absolutely intended), is online video. Online video isn’t just for posting silly things your cat does; it is becoming the fastest source of relaying all content, and is growing as a unique source for company and organization content marketing.
1) Video gets messages across quicker
As information becomes more and more readily available, people’s attention spans and patience levels tend to go down when it comes to consuming or waiting to consume content. In our modern world of information overload, video has become a main resource for receiving any and all information, and offers easy-to-digest content, which is vital in keeping consumers engaged. Be honest, would you rather read a one-page summary about someone’s vacation to the Caribbean or watch a 20-second video clip about it?
2) The advantages of audio and visuals
Visual content is essential for the modern marketing world because it provides a medium that can get your message across quicker through appealing to your audience’s different senses. Video takes your message or text and provides a visual that gives a stronger value to the viewer. It’s possible to misinterpret something through text, but video allows you to clearly convey your message to your audience. By appealing to your viewers’ emotions, video will establish and strengthen the audience’s relationship with the brand. After all, seeing is believing!
3) Your audience is on and actively using video platforms
One of the largest video platforms and the number two search engine in the world, YouTube, receives over one billion unique visitors each month—more than any other channel, except Facebook. Videos aren’t just being watched on YouTube; there are so many video friendly social media platforms that your audience is on and your video content can be distributed among any of them. Your video has more places it can be seen now more than ever. Not only can you post your video in multiple locations, but also if you are addressing the right audience, they will share it for you!
4) Video is great for Social Sharing
Giving consumers the ability to share your video on Facebook, Twitter, Instagram, Pinterest, and more will open your business to entirely new audiences and markets, drive traffic, and generate new leads and customers. Recent Volkswagen campaigns saw three videos become the most viral automobile ads of all time, and gather a combined 155 million views on YouTube. Whether or not you have a 12-figure revenue stream, you can still achieve this level of reach if you pave the way for your online video content to succeed.
When it comes to incorporating video content marketing into your marketing plan, an important rule of thumb is to never create content just for the sake of creating content. It’s about knowing the time and place for content and the ability to convey your message in the most engaging way possible. At the end of the day, you have to be creating content with your audience in mind and ensure that what you plan to deliver will be relevant to them.
Need help with online video marketing production? Drop us a line! We’d be happy to chat and help create unique online video content for your business.