As a long-standing Sales Executive here at Groove, I have met with several business owners and answered many questions to help them figure out the next steps for their business. Having an agency play a role in your business is a big step, and it’s important you have a strong understanding of how an agency works before you sign with them. Rather than ask for a standard reference of someone who will only speak highly of that agency, here’s three things I would consider before working with a digital marketing agency.
1) Define what success means to YOU
When you’re getting ready to sign, it’s essential to know what you want out of this process and what it will take to get there. The key is establishing what you define as success in the early stages of meeting with an agency. Knowing what you define as success will help us, as an agency, to reach your goals by creating a personalized and effective plan. It’s also very valuable to understand the level of your involvement as well as your partnering agency’s involvement. No single client and agency relationship is the same.
Business owners tend to underestimate the level of involvement they should provide in order to have an effective engagement, and can have very minimal involvement. But, if you really want to get the results you’re looking for, you need to be involved. In the early stages of onboarding a new business, it’s critical that you work closely with the agency to start off strong.
2) Understand the Key Performance Indicators (KPIs) and processes
When you work with a digital agency, there will be times when you get a lot of analytics reports, and it’s important to know what KPIs you are looking for. It can seem frustrating when you aren’t seeing the results you want instantly, but some processes are just different. For example, the SEO process is a lot like working out—it’s going to take time before you see the results.
It’s important to work with your contact at the agency to understand what KPIs line up with your goals and what their timelines are. A good partner will work with you to make sure you understand which KPIs are important to measure in order to reach your goals.
3) Know the team you will be working with
It’s your business, so you need to know who will be on the team that is in charge. At this stage you should know the individuals on your team, and that you have the experts essential to achieving your goals. The benefit of working with an agency is having access to professionals from various departments. You have to be able to know and trust that the team you are working with will take your business and transform it based on the goals you have set. Any agency you are about to work with should have a strong understanding of your definition of success and make you feel confident in the plans moving forward.
Working with an inbound marketing agency can come with a lot of benefits, but it’s important to find the agency that works best with you. When you think you’ve found the right agency and you’re getting ready to sign, remember to keep these tips in mind.