Magento managed services

Cutter & Buck Inc. was founded in 1989, in Seattle, Washington, with an eye towards making premium sportswear and outerwear in styles with distinctive details, quality craftsmanship, and the finest fabrics. They embrace their regional heritage with a brand identity that embodies the Genuine Spirit of the Pacific Northwest. Staying true to a proud tradition of creating high-quality performance sportswear for over 20 years, Cutter & Buck has evolved from a niche-specialty brand to a global lifestyle brand, with a large selection of modern classic apparel and accessories for people who naturally thrive between an urban and outdoor lifestyle.

The Challenge

  • Cutter & Buck was not happy with their current operating system. Their site was slower than they wanted, performance was not consistent, and it was hosted on an internal infrastructure.

  • They were with another Magento Managed Services partner, but were unhappy with the communication levels. They were in the dark when it came to how things got done or why things got done.

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The Solution

  • Following an audit of Cutter & Buck’s Magento Enterprise implementation and server configuration, Groove identified several areas which may be responsible for the site’s current issues. These issues include outdated and unused extensions, core code edits, and a manually intensive server configuration.

  • Groove stepped in and simplified Cutter & Buck’s site. Third party extensions were impacting the speed and performance of the site, so we shut down over 70 unnecessary integrations. 

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The Result

The simplifications made to the site improved site speed, bettering the user experience and contributing to better conversion rates.

Cutter & Buck gained more than a clean website; they gained a true partnership where Groove monitors their technology performance, maintenance, and ongoing performance recommendations from Magento certified developers. 

  • 70Site integrations shut down
  • 1Dedicated point of contact

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