Website dEsign & Development | bigcommerce enterprise

Looking for new challenges and being bored in her position as Vice President of investment banking at Merrill Lynch, Josie Natori considered a number of entrepreneurial ventures. On a whim, she brought an embroidered blouse from her native country of the Philippines to a buyer at Bloomingdale's. The buyer encouraged her to turn it into a sleep shirt, Natori took the advice and she was in business!

What began with creating lingerie on her living room floor truly has evolved into a lifestyle.

“Natori is a total concept, a way of life,” says Natori. “I just happened to start at the back door with lingerie. Now as the company grows, we grow our sensibility too, taking our concept and making it a whole world. As we say here, Natori is ‘where life meets art’.”

The Before

  • Natori had four brands that they needed to represent on one site. They needed it to be easy to navigate easily between brands and better cataloging on the site overall.
  • They wanted to showcase the widest assortment of Natori designed products.
  • They sought to create an experience where customers could shop from a diverse collection of lifestyle products on a fully-responsive website.
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The After

  • BigCommerce Enterprise was selected as the technology platform for its advanced merchandising capabilities and ease of use.
  • The new website immerses the shopper in an aesthetically indulgent experience while still allowing for natural discovery and faster browsing.
  • Our goal was to bring their brand to life by creating a shopping experience that effectively combines merchandising best practices with Natori’s unique story.
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The Result

"Our website is a critical component of how our customers discover and experience the Natori family of brands and products. The team at Groove was crucial in helping us design an elevated user experience that will help us digitally connect with consumers. We are very proud to showcase the widest assortment of Natori designed product anywhere in the world." 
-Kenneth Natori, President at Natori
  • 31% Increase in transactions
  • 25% Increase in site revenue
  • 29% Increase in conversion rate (CVR)
  • 1.5% Increase in traffic

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