Website dEsign & Development | bigcommerce enterprise
- Natori had four brands that they needed to represent on one site. They needed it to be easy to navigate easily between brands and better cataloging on the site overall.
- They wanted to showcase the widest assortment of Natori designed products.
- They sought to create an experience where customers could shop from a diverse collection of lifestyle products on a fully-responsive website.
- BigCommerce Enterprise was selected as the technology platform for its advanced merchandising capabilities and ease of use.
- The new website immerses the shopper in an aesthetically indulgent experience while still allowing for natural discovery and faster browsing.
- Our goal was to bring their brand to life by creating a shopping experience that effectively combines merchandising best practices with Natori’s unique story.
"Our website is a critical component of how our customers discover and experience the Natori family of brands and products. The team at Groove was crucial in helping us design an elevated user experience that will help us digitally connect with consumers. We are very proud to showcase the widest assortment of Natori designed product anywhere in the world."
-Kenneth Natori, President at Natori
- 31% Increase in transactions
- 25% Increase in site revenue
- 29% Increase in conversion rate (CVR)
- 1.5% Increase in traffic